Monday, 05 October 2020 10:49

Wildly Crafted's natural beauty icon and Estal's Sommelier collection, awarded at the Pentawards 2020

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Estal, a company specializing in the development of premium packaging, has seen how the differentiation, innovation and sustainability of its products was once again recognized in the Pentawards, the most prestigious awards in the world of packaging: a total of seven designs involving packaging from Estal's catalogue received the prestigious awards in this latest edition. The success of the commitment to offer a unique catalogue, always focused on innovation and design, is the central theme of Estal's recognition.

Estal's Wildly Crafted collection, designed together with SeriesNemo, has been awarded the Gold Prize in the sustainable design category, which values the environmental performance of the packaging, taking into account the materials used and the production methods. Wildly Crafted is specially designed for manufacturers looking for a handcrafted, rough and imperfect look and an industrial production that respects sustainability. The beauty of imperfections defines this collection, which is both attractive and ecologically aware. In addition, Wildly Crafted goes beyond design: it is an artisanal language that gives brands a new ingredient of value and a hallmark that generates community. This product has been particularly well received in the United States, where it is marketed by ByQuest.

On the other hand, the Estal’s Sommelier collection designed by Mario di Paolo, BrandBreeder, has also been awarded the Bronze Prize in this edition of the Pentawards 2020. This collection of bottles is For Mario di Paolo "a journey through time, a lasting and unbreakable connection with our roots, told through three genuine and organic wines from Puglia". This innovative and creative concept renews the aesthetics and functionality of wine bottles. The new model Sommelier reflects a minimalist ring profile that provides not only a simple and more fluid figure, but also generates real functional benefits for its consumer. The result of this innovation is a rejuvenated bottle that transmits a more dynamic and breaking image that is perceived to have a higher weight and a better-quality level. The Sommelier concept creates new opportunities for the creation of contemporary and exclusive wine bottles, in line with new consumer expectations.

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The latest proposals from Wildly Crafted and Estal’s catalogue will be presented at the next edition of Bar Convent (12-18 October, Berlin), one of the most prestigious events in the sector.

A great success at the Pentawards

Along with the Wildly Crafted and Sommelier collection, five other designs in packaging or products from Estal were awarded prizes in this latest edition of the Pentawards. The new vodka from the American company Air Co, which has a distinctive Estal cap, has won the highest award, the Diamond. The Platinum Award has been granted to the London gin brand Pridem's Gin, designed by Enpedra Estudio and with a bottle from Estal's catalogue. The Murganheira wine, designed by Omdesign on another of Estal's characteristic bottles has been distinguished with a Gold Award. The Spanish designers SeriesNemo have received a second award: the Silver Award for the new premium vinegar by Toro Albalá, which also uses a bottle from Estal's collection. Finally, the bottle of Estal designed by Rita Rivotti for the Portuguese winery Vale D. Maria has been awarded the Silver Prize.

The Pentawards, which for the first time since their creation in 2007 have been held online, are the most important annual awards in the world of packaging. Participants include designers, design agencies, communication agencies, brands, packaging manufacturers and design students. Committed to recognising excellence in design and connecting the global packaging community, each year the Pentawards choose winners based on design quality, brand expression, creativity and innovation, and emotional connection.

About Estal

Estal manufactures glass containers for wines and sparkling wines, distillery, beverages, gourmet products, perfumes and cosmetics, and for home-fragrance. Specialists in premium solutions for the world of packaging for over 25 years, the company creates, designs and manages projects from the initial idea to the final product, providing maximum creative freedom, testing new materials, shades, textures, and applying the most advanced technical and decorative innovations.

The global solutions in packaging, integrating bottle or jar, closure, accessory, and decoration, make up the value of Estal's offer. The commitment to innovation is its main added value. The company develops new transversal and differential solutions on an aesthetic, functional and technical level. Its know-how has been recognised with prestigious industry awards such as the Pentawards for its groundbreaking Sommelier concept and the Prix Luxe Pack in green for its new Wild Glass colour with 100% recycled PCR glass.

With an annual turnover in 2019 of 35M euros, exports now account for 40% of Estal's sales, and the trend is upwards. As a representative company of internationalisation, with sales offices in the USA, UK, France, Portugal, Italy and China, Estal sells to all countries, along with the current collaboration of 11 distributors and agents in Spain and 16 in the USA, South America, Italy, France, Portugal, the Czech Republic, Germany, Belgium, Greece, Moldova, Poland, Australia and the United Arab Emirates.

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