The Arctic Blue Gin package, featuring images of Northern Lights, has won a ScanStar 2020 award. The Nordic competition was organised by the Finnish Packaging Association. Metsä Board, the leading European producer of premium fresh fibre paperboards and part of Metsä Group, designed the Arctic Blue Gin package. It featured an impressive holographic design inspired by the Northern Lights and used MetsäBoard Pro FBB Bright lightweight folding boxboard.
Metsä Board designed the package structure, the original graphics, and the embossing. The Northern Lights image was created by printing on top of Envirofoil®, a plastic-free, holographic metallisation effect designed by US-based paper converter, Hazen. It uses 1% of the aluminium of traditional foil laminates – making it both economical and environmentally friendly. The carton was printed and manufactured by the AM Lithography Corporation.
Metsä Board is a leading European producer of premium fresh fibre paperboards and forerunner in sustainability. We produce premium lightweight folding boxboards, food service boards and white kraftliners for consumer goods packaging as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests. We aim for completely fossil free mills and raw materials by 2030.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2019, the company’s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and greaseproof papers.
In 2019, Metsä Group’s sales totalled EUR 5.5 billion, and it employs approximately 9,300 people. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 100,000 Finnish forest owners.